ACCE program; Muddy ACCE race; NRV; new river valley; giles county; NRCC

Giles County Uses ACCE Program as Part of Economic Development Strategy

Giles County, VA – The Access to Community College Education (ACCE) Program and entrepreneurial ideas from within the community are some of the core components of Giles County’s economic development strategy.

Giles County has been organically exploring ways to grow their economy. Due to the geography and topography, industrial development space is limited which means so is the opportunity to bring in new industries. The county has been focusing on the assets it does have and sees an opportunity to improve the outdoor recreation gear manufacturers and attractions. The existing outfitters have limited capacity to host larger groups, so the county is exploring ways to recruit more outfitters and a homegrown provider for equipment. Currently, their goal is to grow internally by supporting entrepreneurship within the community. The perfect example is the new resort along the river came from a connection the owner of the county’s primary outdoors outfitter had with a friend looking for a place to build. “We supported them and that turned into an almost $3 million investment in the county,” said Cora Gnegy, Giles County Tourism Marketing Director.

Regardless of the type of industry that is successful in Giles County, they will need qualified talent. Over the past seven years, the ACCE program has received nearly $900,000 from the Muddy ACCE Race. The program covers two years of tuition at New River Community College (NRCC) and has had more than 3,000 students, a third of Giles County high school graduates during that time, participate in the program.

“We’re seeing 26 percent of kids going on to post-secondary education who weren’t before. Even more students are aware that there’s more out there for them if they want to take advantage of it.” – Cora Gnegy, Giles County Tourism Marketing Director

By exposing Giles County students to more opportunities, the county may be able to anticipate what its best course forward is, again, by relying on those who know it best.

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

food business; food processing; new river valley; virginia

Food Competition Aims to Support Food Processing & Agribusiness in the NRV

Blacksburg, VAMillstone Kitchen, the NRV’s only shared use kitchen, is hosting a Business Competition with $20,000 to give away in prizes and is seeking small food business participants. These could be aspiring or current business owners of small bakeries, catering businesses, value-added processing, food trucks, and more.

The business competition is scheduled to take place this January through April and seeks to prepare small food businesses to operate at shared kitchen facilities and to encourage socially- and environmentally-conscious entrepreneurship among them. The competition will prepare aspiring entrepreneurs to not only succeed financially, but to also recognize their roles in building sustainable communities.

Participants will be required to attend 6 workshops, deliver a pitch and product/menu samples, and submit a business plan. In addition to workshops, participants will have access to mentors: successful local business owners who want to help new entrepreneurs in the start-up process.

Awards will be based on the pitches, business plans, marketing strategies, and potential impact from social and environmental perspectives. There is $20,000 to award to winning businesses.

Applications are due December 16, 2019 by 5pm and can be downloaded on Millstone Kitchen’s website. It is FREE to apply and participate. Questions can be directed toward Jessica Schultz, Millstone Kitchen Manager at millstonekitchen@gmail.com.

Other partners include the Roanoke Regional Small Business Development Center, Virginia Community Capital, Virginia Cooperative Extension, VT Food Innovations Center, Floyd County Planning and Economic Development, and the NRV Regional Commission. The competition is made possible through a Department of Housing and Community Development Vibrant Communities Initiative Grant.

Millstone Kitchen is a shared use commercial kitchen located in Blacksburg, VA, and operated by the nonprofit Live Work Eat Gather, Inc. The mission of Live, Work, Eat, Gather, Inc. is to cultivate and nourish community through the support of local food and farms, the creation and growth of jobs, the security of a home, and the gathering of friends and neighbors.

More information on both projects can be found at our websites: www.millstonekitchen.org and www.oldschoolpricesfork.org.

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Excella Extension Center Plans Expansion

Blacksburg, VA – The old ‘Catch 22’ – you can’t get a job without experience, and you can’t get experience without a job. For the past ten years, the Excella Extension Center located in the Virginia Tech Corporate Research Center (VTCRC) has been training software engineering students to work on software development projects. Recently, Excella ranked #3 Best Tech & Engineering Internships and #6 Best Internships for Employment Prospects by Vault. Since 2009, approximately 80 students have already participated in their existing program, and 30 of them have accepted full-time employment within the company.

Excella co-founder and partner Steve Cooper will run a spinoff company, based on the Excella Extension Center model, set to open at the end of 2019. It will be located in the VTCRC and will provide talent and virtual workforce to Excella and other businesses. The program will benefit both businesses and students by allowing recent graduates to hit the ground running when they start working in the industry. Virginia Tech students will be the first to benefit, but Cooper has plans to expand the concept to other campuses, including Radford University.

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

vtti; Automated Driving System; unmanned systems

VTTI Receives Funding for Automated Vehicle Research

Blacksburg, VA Virginia Tech Transportation Institute (VTTI) was awarded two U.S. Department of Transportation grants totaling $15 million to continue research on the safe integration of autonomous vehicles into U.S. roadways.

Out of the 73 proposals, seven grants were awarded by the Automated Driving System Demonstration Grants program. This program provides federal funding to projects in order to test how to safely integrate automated driving systems on U.S. roadways. VTTI was the only organization to receive two grants, each $7.5 million, to fund two separate projects: automated driving systems and public safety and automated trucks and mixed fleets. VTTI is the biggest transportation research institute in the U.S. with the largest group of driving safety researchers in the world and an infrastructure worth more than $110 million.

The first project, automated driving systems and public safety, will focus on showing how highly automated vehicles can safely adapt to encounters with public safety, which is very unpredictable by nature. VTTI is collaborating with stakeholders like Transurban, the Virginia Department of Transportation, public safety stakeholders, the Global Center for Automotive Performance, and a Consortium of Automotive Manufacturers organized through CAMP LLC. Testing of the public safety scenarios will take place on the I-95 Express Lanes which are operated by Transurban.

The second project, automated trucks and mixed fleets, is working with the trucking industry to provide clear guidelines on how to safely implement and benefit from trucks with automated driving systems. Along with the development of a fleet concept of operations, demonstrations will take place on public roadways.

“VTTI has assembled a world-class 17-member team that includes automated driving system technology developers, trucking fleets, six state departments of transportation, and other supporting organizations, to tackle this topic.”
– Martin Walker, VTTI Senior Research Associate

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Blacksburg is 13th Best College Town to Start a Career

Blacksburg, VA – According to Business Insider, Blacksburg is the 13th best college town in America to start your career in 2019.

Grand Canyon University conducted a study to identify the best college towns for starting a career. They collected data from the US Census, Yelp, Indeed, official government climate data, and more for all the cities included in the study. Six categories were used to compare the cities and included, similar state of life population, job market, climate, culture, city infrastructure, and financial. Cities were ranked on a scale of 1 – 10 in each category and then added together for a final score between 1 and 60; the higher the better.

In the 13th spot, Blacksburg scored an overall 36.05, falling just short of the 11th spot which Auburn, Alabama and Oxford, Mississippi tied for at 36.15. Notre Dame, Indiana, the top college town to start a career came in at 42.5.

Check out the full list of the top 20 schools here.

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Rural Floyd Enjoys the Flash of High Speed Internet

Floyd County, VACitizens Telephone Cooperative is utilizing $10 million in federal funding through Alternative Connect America Cost Model (ACAM), to bring better internet access to the residents of Floyd County.

Citizens Telephone has served Floyd County for over 100 years and has stayed up to date with advances in technology. However, CEO and General Manager Greg Sapp says that “laying of fiber optic cable at 1G speed, one gigabit per second, will far exceed what many are used to, even for larger cities in the area.” Citizens plans to have 60% of the homes in Floyd County connected by the end of the year, with the goal of 97% being connected at the end of 2021. While they are unsure of the future of the ACAM after 2026, Sapp plans to have the work completed well in advance of the funding deadlines.

“So we’ve always been able to support people that are used to being in an urban area, but they needed the technology to connect them. In the past, people have tried to frame us into a little box based on the number of lanes of roads that come in here, but now through fiber and glass, it’s an unlimited connection to the world.” – Lydeanna Martin, Floyd County Community and Economic Development Director

The 1G broadband connections are creating positive outcomes not just for the residents and businesses, but also for the school systems. As a result of the improved wi-fi, Floyd County school district is pursuing a $17-million Collaboration and Career Development Center that will not only support high school students but will also offer evening courses for adults and expand to the elementary school curriculum. Additionally, with the improved connection, Floyd is attracting more individuals from the corporate world who are looking to semi-retire.

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

VT Corporate Research Center Plans to Open Co-Working Workspace

BLACKSBURG, VA – The Virginia Tech Corporate Research Center (VTCRC) will soon be home to a unique and innovative co-working community, called COgro. COgro is a community of entrepreneurs, professionals, remote workers, early stage and startup companies, trailing spouses, temporary staff, and companies in transition to permanent spaces at the VTCRC to conduct business.
“The research park serves as the perfect location for entrepreneurs and established business owners in an environment like no other. There isn’t a business or industry that we are targeting, but instead we want to house those who are passionate about what they do and looking for an environment that inspires.” says Dawn Myers CPM, Chief Operating Officer.
COgro will offer a flexible workspace with many amenities such as free parking, Wi-Fi, 17 conference rooms, HUBZone designation, weekly snacks, unlimited coffee, tea, and flavored waters, networking and training events; access to copy, print, fax, and scan machines; recreation areas and leagues; and all the other amenities and benefits that employees of the research park receive. “We are excited about the grand opening, October 1, 2019 and the impact this will have on the region. The co-working community will house 64 members in unreserved and reserved workstations and two-and four-person offices. Leasing is now available for those looking to be part of a co-working environment that goes beyond the basic needs of a desk and chair.” Said Joe Meredith, Ph.D., President and CEO Construction is set to begin this month and after the October 1st opening, the VTCRC will host two celebrations: Private Media/Press Open House | Tuesday, October 8 at 2:00 p.m. Ribbon Cutting Ceremony | Wednesday, October 9 at 11:30 a.m.
    Hosted by the Montgomery County Chamber of Commerce
Stop by to tour the space, check out the unique spaces, and meet others from the community.
###
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.” Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Onward NRV Launches IT Industry Hub Initiatives

Virginia’s New River Valley is an emerging hub for information technology. The NRV is home to over 80 companies with more than 1,600 IT-related jobs specializing in blockchain, cybersecurity, software development, IT support services, and digital creative. Over the past five years, the region has experienced an astounding 29% job growth with over 700 jobs postings just in the past year. With exceptional educational programs at our local universities, Virginia Tech, Radford University, and New River Community College, the NRV is producing some of the best IT workforce in the country who can flourish here, in a region with excellent quality of life and low cost of living. The industry thrives here in our collection of downtowns, outdoor recreation opportunities, and a large presence of grassroots meet-up groups for IT professionals.

Earlier this year, Onward NRV launched its IT Hub Initiative as part of its Onward 2023 five-year economic development strategy for the region. The goal of the initiative is to establish the New River Valley as a nationally recognized hub for IT companies and professionals. Through the initiative, Onward NRV has begun hosting biannual IT Leaders Summits to engage business leaders in supporting and growing the industry.

Onward NRV also recently released an IT Hub Branding video and developed a new section of its website devoted to telling the story of IT in the NRV. The video showcases why the NRV is a great place to work in IT from the quality of life assets, to innovation that comes from the existing industry hub, to the supportive IT culture. A variety of companies are featured through-out the video providing testimonials reinforcing the benefits of IT in the NRV.

In Virginia’s New River Valley, opportunity is abundant and creativity is embraced. Here we’re building tools to protect nations, currencies, and families. We’re creating new experiences, platforms, and technical communities. We’re supporting advanced systems, enterprises, infrastructure, and networks. “If you’re talking to your next-door neighbor, it’s not necessarily about borrowing a lawn mower. But It’s about the autonomous car that their working on or about the blockchain technology, and it gets everybody feeding this variety of ideas and it supports innovation through-out every company in the region.”This is a great time to be in IT in the NRV.Learn more about working and doing business in the NRV www.theNRV.org/IT

Posted by Virginia's New River Valley on Thursday, August 29, 2019

The targeted industry page for IT features Do Business, Work Here, and Live Here components to support companies and professionals looking to work in IT in the NRV. The Do Business page focuses on access to talent with two universities and one community college in the region as well as low operating costs. While the Work Here page shows the buying power of IT professionals in the NRV and the IT culture that has been established by the grassroots community groups. The Work Here page also provides a portal to specifically search for IT jobs in the New River Valley.

Explore the industry pages at www.theNRV.org/IT.

The Industry Hub video and target industry page are just the first step to creating resources to showcase the region as well as exhibiting the New River Valley as an emerging IT hub. The pages will continue to evolve to include internship opportunities, a relocation guide, and more. Onward NRV is also creating Employer Spotlight videos to demonstrate the variety of IT companies and job opportunities available in the NRV. These videos will provide insight from employees at all levels as to why they chose to live, work, and do business in Virginia’s New River Valley.

###

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Torc and Daimler

Torc Robotics Announces New Jobs and Expansion in Blacksburg

Blacksburg, VATorc Robotics announces building expansion ground breaking at their Blacksburg headquarters to accommodate their growing team. Torc Robotics, a leader in self-driving vehicle systems, broke ground mid-August on a new headquarters expansion that will almost double the existing space. The 15,800-square-foot addition will serve Torc’s growing team, which is expected to expand significantly with Daimler Trucks’ pending acquisition of a majority stake in the Blacksburg-based company. Torc and Daimler Trucks, a division in the Daimler Group, the inventor of the truck and world’s largest manufacturer of heavy and medium trucks, recently announced that they would be joining forces in a one-of-a-kind combination to commercialize highly automated trucks (SAE Level 4) on U.S. roads. This acquisition, combined with Torc’s expanding commercial capabilities and additional strategic partnerships, is contributing to Blacksburg’s growing national reputation for technology prowess. This livable, high-tech community is home to hundreds of innovative technology firms, specializing in information technology, unmanned systems, biosciences, advanced manufacturing and more. The region is free from brutal commutes and high housing costs found in many tech hubs. Once the acquisition is complete, Torc will be part of the newly established Autonomous Technology Group—part of Daimler Trucks’ global effort to put highly automated trucks onto the roads within a decade. Torc will remain a separate entity, retaining its name and expanding its team, existing customer base and facilities in Blacksburg.
“A larger team will position us to meet the growing demand of our customers in the self-driving space and engage the trucking market. We are a passionate, tightly-knit team, motivated to save lives and transform transportation. We are looking forward to adding new Torc’rs.” – Michael Fleming, CEO of Torc
Torc’s current job openings include positions in active sensing and information fusion, self-driving behaviors, path planning, systems engineering, vehicle safety and testing, senior-level management, planning and operations. The forthcoming two-story building, which will accommodate the surge of new employees, will include offices, community rooms, garage bays and parking. It is expected to be completed by March 2020.
###
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.” Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.
Loan Repayment

Student Loan Repayment Program to Attract Graduates to Floyd

Floyd County, VATalent Attraction Program (TAP) enables recent graduates to participate in a loan repayment program if they choose to reside in Floyd County. The purpose of the program is to encourage graduates from 2018 and later to live in the Tobacco Region and replaces the previous 4-year loan forgiveness program. By requiring specific credentials, community involvement, and jobs in fields that are currently experiencing a workforce shortage, TAP can better recruit talent to meet the needs of the community. TAP now provides larger individualized awards that provide up to $12,000 annually, with a minimum of a two-year commitment, and the opportunity for award renewal with the repayment funds maxing at $48,000.
“This is an excellent opportunity for recent college graduates from the region seeking jobs in these fields. It is also a great boost to new or existing businesses in Floyd County in attracting talent.” – Lydeana Martin, Community and Economic Development Director
Within the parameters of the program and specific to Floyd County, recent graduates can work for companies like:
  • Hollingsworth & Vose
  • Citizens Telephone Cooperative
  • Crenshaw Lighting
  • Wall Residences
  • Carilion Clinic
  • Tri Area Health Center
Other eligible work includes teaching in STEM or Career and Technical fields in Floyd County Public Schools, which is in the process of upgrading and reimagining the Floyd County Career and Technical Education Center for the New Economy as the Collaboration & Career Development Center. To read more about TAP and its eligibility requirements, click HERE.
###
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.” Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.