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Floyd Tourism Receives $10,000 VTC Grant for “50 Years of Love”

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~The Virginia Tourism Commission established a grant fund to help celebrate 50th anniversary of the “Virginia is for Lovers” tourism slogan~

FLOYD COUNTY, VA — the Floyd County Tourism Development Council (FCTDC) announced that it has received a $10,000 grant from the Virginia Tourism Corporation (VTC) “50 Years of Love” grant fund. “50 Years of Love” is part of VTC’s efforts to celebrate the 50th anniversary of the “Virginia is for Lovers” tourism slogan, which was created in 1969 by Richmond-based advertising agency Martin & Woltz.

Floyd Tourism

The Floyd Tourism Office has partnered with over 30 Floyd businesses and organizations to create special experiences and promotions in Floyd in celebration of the 50th anniversary.

Initial partners include: Floyd County Chamber of Commerce, the Town of Floyd, Floyd Country Store, County Sales, Dogtown Roadhouse, Chantilly Farm, Red Rooster Coffee, Floydfest , Floyd Yoga Jam, Living Light River Studio, Cocoa Mia, Five Mile Mountain Distillery, Floyd County Historical Society, Floyd EcoVillage, On The Water, Studio 221 Yoga Center, Apple Ridge Farm, Floyd Thyme, Pine Tavern Lodge, Hotel Floyd, Floyd County Fair, Chateau Morrisette Winery, Cabins Off The Parkway, Healthy Floyd, Oak Haven Lodge, Stonewall B&B, Floyd Center for the Arts, New Mountain Mercantile, Bell Gallery, Floyd Parks and Recreation, and the Floyd Press.

“‘Virginia is for Lovers’ is one of the most iconic tourism slogans in the world, and we are thrilled to be celebrating fifty years of LOVE with partners from around the Commonwealth in 2019,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “This grant program provides an engaging opportunity for destinations across the state to showcase what makes a vacation in Virginia so special, and helps to show travelers why Virginia is for Lovers still rings true fifty years later.”

“We are so excited to celebrate this year with VA Tourism Corporation ”, and we are more than grateful to receive grant funds from VTC, “ shared Floyd tourism director, Pat Sharkey. “Virginia truly is for Lovers- of life, of family and friends, of authentic rich music, art, food, history, and outdoor fun. And our Floyd celebration will remind folks why so many Love Floyd.”

VTC will be celebrating this year by having special experiences that last for 50 days with a 50 Years of Love presence at wineries, breweries, festivals, restaurants and small businesses across the state.

Floyd’s 50 Days of Love Celebration will kick off at Floydfest on Saturday, July 27 and run through September 14 with our finale at the Floyd County Fair, with special exhibits, events, products, promotions and giveaways throughout the town and county during this 50-day period.

In total, VTC awarded $300,000 to 30 tourism marketing programs across the Commonwealth to help increase visitation and revenue. Each grant recipient received a $10,000 grant for its 50 Years of Love project, with the requirement of engaging 10 or more tourism partners in order to receive grant funding.

The Virginia Tourism Corporation is the state agency responsible for marketing Virginia to visitors and promoting the “Virginia is for Lovers” brand, which is celebrating 50 years in 2019. Tourism is an instant revenue generator in Virginia. In 2017, visitors spent $25 billion, which supported 232,000 jobs and contributed $1.73 billion in state and local taxes.

About Virginia is for Lovers

50 years after its creation, “Virginia is for Lovers” continues to be one of the most recognizable and iconic tourism slogans of all time. “Virginia is for Lovers” was inducted into the Madison Avenue Advertising Walk of Fame on September 21, 2009. The slogan was included in the Advertising Icon Museum alongside fellow 2009 inductees, the AOL Running Man, the Budweiser Clydesdales, and State Farm’s “Like a Good Neighbor, State Farm is There.” This recognition came on the heels of Forbes.com tapping “Virginia is for Lovers” as one of the top ten tourism marketing campaigns of all time. Today, a new generation is discovering love for Virginia’s mountains, beaches, history, theme parks, vibrant cities, outdoor activities, sports and hospitality.

For more information about 50 Years of Love, please visit https://www.vatc.org/50YEARSOFLOVE/.
For more information and to plan your next vacation in Virginia, please visit www.virginia.org.
For more information about Floyd County and Floyd’s 50 Years of Love celebration and promotions, visit www.VisitFloydVA.com.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Nest Realty Publishes 2018 NRV Annual Report

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VIRGINIA’S NEW RIVER VALLEY – Nest Realty has officially published their 2018 annual report for Virginia’s New River Valley, which may indicate the start of a re-balanced housing market in the region.

There is nothing to suggest that the real estate market will crash, as it did in 2008, but buyers might be re-gaining some leverage. Overall, the median housing price went up, and the number of sales went down.

Nest Realty says the NRV housing market is “slow and steady,” which can help both buyers and sellers avoid mistakes. Read more about why Nest says the real estate market in Virginia’s New River Valley remains strong: https://www.nestrealty.com/blog/wp-content/uploads/2019/01/2018AnnualReport_NRV-web.pdf

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

VA Best of Blue Ridge

NRV Has 5 Best of Blue Ridge Award Winners

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BLUE RIDGE MOUNTAINS – Virginia’s New River Valley is home to 5 of the winners from the Best of Blue Ridge 2018 Awards. Plus, an additional 14 finalists call the NRV home!

The 8th annual Best of the Blue Ridge Awards have over 100 categories for voters to input their favorites. Thousands of readers voted for the best food, drinks, business, places, and more.

Check out the mentions in the NRV:

VA Best of the Blue Ridge

Winners

Mill Creek, Best Biking Trail
FloydFest, Rowdiest Festival
FloydFest, Bust Music Festival
Floyd YogaJam, Best Retreat
Emily Satterwhite (Associate Professor of Appalachian Studies at Virginia Tech), Best Environmental Educator

VA Best of Blue Ridge

Finalists

Cascade Falls, Waterfall
Pembroke Pond, Standup Paddleboard Spot
Kairos, Camp Site
Jefferson National Forest, National Forest
Mountain Lake Lodge, Luxury Destination
Mill Creek Nature Park, Pet-Friendly Adventure
Virginia’s Mountain Playground, Place to Play Hooky from Work
FloydFest, Weirdest Festival
FloydFest, Family-Friendly Festival
Mountains of Misery, Bike Race
Five Mile Mountain, Blue Ridge Booze
Walkabout Outfitters, Outdoor Store
In Balance Yoga, Yoga Studio
Tree Tops Adventures at Mountain Lake Lodge, Zip Line

For a complete list of winners, visit Blue Ridge Outdoors.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Top Posts of 2018

Top 10 Posts of 2018

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There’s been a lot great news for Virginia’s New River Valley this year, but which news stories topped the charts? Recap this past year in the NRV by counting down the Top 10 Posts of 2018. The following posts had the most page views online.

10. RU Highlander Ranked #1 Mascot by USA Today

USA Today named the Radford University Highlander mascot the no. 1 mascot. Out of the 68 teams in the NCAA Tournament, the Highlanders came out on top.

9. Blacksburg A Best Place to Live

The Town of Blacksburg is a Top 100 Best Place to Live according to Livability.com. Blacksburg came in at number 63 out of almost 2,300 cities. The small and mid-sized towns and cities were ranked using 40 data points that analyzed economics, education, housing, and more.

8. NRV Ranked No. 6 Top Job Market

The Blacksburg-Christiansburg-Radford MSA (commonly known as Virginia’s New River Valley) keeps topping charts. The NRV was ranked the number 6 top job market of 2018 by Zippia.

NRV Top Posts of 2018

7. Floyd Named Most Underrated City in VA

Thrillist named Floyd the most underrated city in Virginia. Due to its outdoor recreation opportunities and creative culture, Floyd made the list of underrated cities in all 50 states.

6. Floyd and Giles Top Counties in VA to Buy a House

Both Floyd and Giles Counties ranked in the top 15 for Niche’s 2017 Best Counties to Buy a House in Virginia. The housing rankings were formulated based off data from the U.S. Census, the FBI, Zillow, and other data sources. The rankings include 90 counties in Virginia.

5. Cogar Manufacturing Comes to Giles County

Governor Ralph Northam announced that Cogar Manufacturing, a manufacturer of material handling equipment primarily for the natural resource industries, will invest $2.5 million and create 60 new jobs to relocate its manufacturing operation to the former Caterpillar facility in Giles County.

4. 10 Things to Do in the NRV This Summer

Whether you’re a student, a long-term resident, or anything in between, the NRV has no shortage of things for you to do in the NRV this summer. Explore every part of Virginia’s New River Valley by starting with these 10 hotspots.

NRV Top Posts of 2018

3. “Why Blacksburg, VA Is a Best Place to Live”

Melody Warnick, freelance writer, author and Blacksburg local, wrote why she thinks Blacksburg is a special place to live. Her editorial was published on Livability on January 19.

2. Virginia Tech Football No. 1 Most Electric Entrance

Locals know how rowdy Lane Stadium gets, but the news has gotten out. The Virginia Tech Hokies stadium entrance to Metallica’s Enter Sandman was ranked the #1 Most Electric Entrance in College Football by Fanbuzz.

NRV Top Posts of 2018

1. Narrows #4 Safest Place to Live in VA

The Town of Narrows in Giles County, Virginia was named the #4 Safest Place to Live in Virginia by Niche.com, a website which ranks best places to live, school districts, colleges, and more.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Best Coffee Roaster Red Rooster Coffee

Red Rooster Coffee Named A Top 12 Coffee Roaster in the U.S. by Forbes

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FLOYD, VA – Floyd, Virginia is a small but mighty town full of artisans and inventors. A couple of those makers started Red Rooster Coffee in 2010, “with the simple notion of roasting excellent coffee.”

Since then, Red Rooster has won numerous awards, including a shout out from Forbes naming Red Rooster one of the 12 best coffee roasters in the U.S. in a holiday gift guide.

From Forbes:

Red Rooster is in a most improbable spot for a world-class coffee roaster: Floyd, Virginia, population 438. Now eight-years-old and with a brand new roastery and cafe down the street from their original space, Red Rooster not only sources and roasts with thoughtfulness and precision, they also take the time to commission original art for their bags.

Virginia’s new River Valley is no stranger to quality, artisan coffee. Other local roasters include Brugh Coffee, Radford Coffee Co., and Open Road Roastery.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Floyd C4 2018

Medina Mercantile Takes Top Prize at the Floyd C4 Business Development Series

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FROM FLOYD COUNTY – The 4th annual Floyd C4 came to a dramatic conclusion on Monday night, as 8 of the participants in the 6-week business development series gave their best pitch to judges. Contestants had already submitted written business plans, which were confidentially scored by the 3 judges the week before. Each business had 10-minutes to pitch followed by 15 minutes of questions and answers with the judges.

Medina Mercantile was the top place winner, earning $5,000 to use toward expanding the business beyond imported hand-made baskets sold wholesale to include select locally-made items sold retail, predominantly online. Owner Cassie Wilson, who is also a designer, will use part of the money to work with local artisans on special pieces and the rest to do some much-needed work on the building, located on 8909 Deer Run Dr in Copper Hill.

Windy Creek Farm took 2nd place and a $3,000 prize. Owner Jake Bruton, a large animal veterinarian by training, emphasized the opportunity available to his farm business selling USDA beef, pork and lamb. He is also working with other local farms to meet demand. Windy Creek Farm is on Franklin Pike in Floyd.

ColdSpring Nurse Mares, LLC won third place and a $1,000 prize. Owner Bronwyn Watts explained that the new company “provides an innovative and vital service to the equine community” by providing nurse mares to foals who have lost their biological mothers. The farm, located on Kristi Lane in Floyd, serves the East Coast and Mid-Atlantic region, which includes many acclaimed horse farms.

“The quality of this year’s plans and pitches were excellent, “ according to Jon Beegle, the Chairman of the Floyd County Economic Development Authority and a stand-in for a judge who wasn’t able to make it. “Out of a possible 300 points, less than 15 points separated 5 contestants. They really showcased the innovation and entrepreneurship in Floyd County and showed promise in both start up and expansion opportunities.”

This year a “Best Pitch” award and $400 prize was given to Buffalo Mountain Adventures for their pitch which included a costumed skit and mini-rap about the business. Brittany Bonner explained that the company is already offering a shuttle service for groups in or visiting Floyd, and they are adding guided outdoors adventure services in the Spring to include hikes, river and caving trips and mountain biking.

The Floyd C4 Business Development Series, funded by the Floyd County Board of Supervisors, provides 6 weekly sessions on business start-up, marketing, finance, operating a business and how-to-pitch. C4 stands for Curriculum, Creators, Coaches and Challenge.

“The Small Business Development Center is an integral partner with us in putting this on as their staff members Tom Tanner and Amanda Forrester do some of the presentations as well as provide business counseling services to participants. The Floyd County EDA is fortunate to have great partners that make this possible—including the County, the Town, Virginia Community Capital, and the New River Valley Regional Commission,” Beegle added. “We look forward to continuing to work with all of the businesses who did the Floyd C4 and seeing them grow and succeed in Floyd.”

This was the 4th annual Floyd C4 series.

One-year follow up on the first two Floyd C4s showed that 22.5 full-time equivalent jobs were created by the new or growing businesses and more than $650,000 in private investment was generated.

Follow up with the cohort from the third year is currently underway.

For more information, contact Lydeana Martin at lmartin@floydcova.org or 540 745-9300 or by cell at 540 267-4083.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Energy Star Rankings

The NRV Ranked No. 8 Energy Star Small City

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VIRGINIA’S NEW RIVER VALLEY – The Blacksburg-Christiansburg-Radford MSA (commonly known as Virginia’s New River Valley) was ranked the number 8 Energy Star small city of 2018.

The NRV has a long history of being a good steward with natural resources and protecting the environment. The people of the NRV have a deep connection with nature and are committed to preserving the region, especially because the resources (like the New River) are so fun to use.

Energy Star Rankings

Top 10 Energy Star Cities of 2018 (Small MSAs)

1. Midland, TX
2. Odessa, TX
3. Greenville, NC
4. Jackson, MI
5. San Angelo, TX
6. Sioux City, IA
7. Junction City, KS
8. New River Valley, VA
9. Santa Fe, NM
10. Martinsville, VA

The top cities were determined by looking at how many Energy Star certified buildings were in each MSA (metropolitan statistical area).

Energy Star certified buildings are more energy efficient than most of other similar buildings in the U.S. Energy Star buildings have saved more than $4.5 billion since 1999.

For more information about the rankings, visit Energy Star.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Top Posts of 2018

NRV Ranked No. 6 Top Job Market of 2018

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VIRGINIA’S NEW RIVER VALLEY – The Blacksburg-Christiansburg-Radford MSA (commonly known as Virginia’s New River Valley) keeps topping charts. The NRV was ranked the number 6 top job market of 2018 by Zippia.

The rankings were determined by looking at unemployment rate, unemployment rate change, and wage change.

Top 10 Job Markets of 2018:

1. San Jose-Sunnyvale-Santa Clara, CA (Silicon Valley area)
2. San Luis Obispo-Paso Robles-Arroyo Grande, CA
3. Odessa, TX
4. Midland, TX
5. Charleston-North Charleston, SC
6. New River Valley, VA
7. Florence, SC
8. Ann Arbor, MI
9. Waterloo-Cedar Falls, IA
10. Roanoke, VA

The rankings considered 386 metro areas of varying sizes. For more information on the rankings, visit Zippia, “The Career Expert.”

This ranking was also used by USA Today.

Looking for work in the NRV? Start with the Job Opportunities tab under Live Here.

Header photo: Excella, agile tech firm, Blacksburg

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV video

Virginia’s New River Valley Video Receives Incredible Organic Response

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VIRGINIA’S NEW RIVER VALLEY – Onward New River Valley released a video to aid in the cultivation of the regional brand at the organization’s annual dinner Thursday, Sept. 20. The video organically hit 1,000 shares and over 56,000 views in about one week on Facebook alone. It also reached over 128,000 people.

The social response to the video is overwhelmingly positive. Some of the comments on the Virginia’s New River Valley Facebook post include:

  • “Don’t come here to change this place… come here to let this place change you!!”
  • “Best place I ever lived! I miss it every day!!”
  • “Ok so looks like I’m moving there”
  • “Makes me feel homesick. Excellent representation in the video. Job well done”

    • The video, which was made with Nightfire Productions, is resonating with people who love the New River Valley and reaching those who may be hearing about it for the first time.

    “It’s important to note that this initial response was garnered completely organically,” said Onward NRV Marketing Manager Abigail Hammack. “This means we didn’t pay for any sort of advertising. People are going out of their way to share it, which means they like it. It means we were able to capture the culture of Virginia’s New River Valley through the video. Now it’s easier not just for us, but also for people, businesses, and organizations to share this great place with the world.”

    The overwhelming response is proof that place attachment is an important concept in economic development. Place attachment is an emotional connection a person has to a certain place. The goal of the video is to foster a sense of place attachment for Virginia’s New River Valley and the response is proof that it’s working.

    “A primary goal of economic development is to influence people to choose one community over another. Whether it’s a company looking to relocate or an individual considering a move, an emotional connection to a place can positively affect that decision. This video helps capture the feeling of why so many people have chosen to live, work, and do business in Virginia’s New River Valley. We hope people throughout the NRV will continue to help share the video and use it to showcase what is so special about our region.”

    Footage in the video includes businesses, towns, scenic hot spots, and local favorites around the region. The full list of locations is posted on the video webpage.

    For more information about the video or Onward NRV, please contact Marketing Manager Abigail Hammack at abigail@onwardnrv.org.

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    Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

    Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

    Blue Ridge Parkway Mabry Mill

    Prime Time on the Blue Ridge – Southern Living

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    If you haven’t taken a little road trip along the Blue Ridge Parkway, now is certainly the time. As the leaves start to change and the air turns crisp, the beautiful, winding drive is sure to please. It truly is “Prime Time on the Blue Ridge.”

    Be sure to stop by the Floyd Country Store or Mabry Mill along the way.

    Blue Ridge Parkway Floyd Country Store

    Cheryl Zibisky

    Jason Frye from Southern Living recounts experience at Mabry Mill during his journey along the famous BRP:

    “To call this place picturesque is an understatement; Mabry Mill is a poem. The millhouse, built by Ed Mabry in 1905, sits on the edge of a small pond and is one of the most photographed stops along the Parkway. Today, with the play of color on the trees above and their reflections in the millpond below, it’s a real showstopper.”

    Read more at Southern Living.

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    Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

    Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.