Roanoke Times: Virginia Tech Food Sensory Lab Helps Researchers Read Emotions

BLACKSBURG, VA– Virginia Tech has a food sensory lab and technology that allows researchers to see and better understand facial expressions, which provide a unique way to study how foods make people feel and how they might perform in the commercial market.

Hear from local leaders like John Provo and Charlie Jewell how the food sensory lab benefits the New River Valley region as whole and why it’s good for economic development in the area in the full Roanoke Times Article.

Virginia’s New River Valley: For those searching for a beautiful place to live and do business, Virginia’s New River Valley provides both an eclectic small town atmosphere and an innovative, collaborative business community with a loyal, highly skilled, and educated workforce. Offering the best of both worlds – magnificent mountains, cutting-edge research, arts, entertainment, and education – it’s A NATURAL FIT.

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.