Prime Time on the Blue Ridge - Southern Living

If you haven’t taken a little road trip along the Blue Ridge Parkway, now is certainly the time. As the leaves start to change and the air turns crisp, the beautiful, winding drive is sure to please. It truly is “Prime Time on the Blue Ridge.”

Be sure to stop by the Floyd Country Store or Mabry Mill along the way.

Cheryl Zibisky

Jason Frye from Southern Living recounts experience at Mabry Mill during his journey along the famous BRP:

“To call this place picturesque is an understatement; Mabry Mill is a poem. The millhouse, built by Ed Mabry in 1905, sits on the edge of a small pond and is one of the most photographed stops along the Parkway. Today, with the play of color on the trees above and their reflections in the millpond below, it’s a real showstopper.”

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.