Giles County Grant to Crush Friday | Virginia's New River Valley

GILES COUNTY, VA – Giles County announced that it has received a $10,000 grant from the Virginia Tourism Corporation (VTC) “Crush Friday Program” grant fund. “Crush Friday” is part of VTC’s ongoing efforts to support U.S. Travel’s “Project: Time Off” initiative, encouraging citizens to utilize unused vacation days. In total, VTC awarded $250,000 to 25 tourism marketing projects across the Commonwealth to help increase visitation and revenue for Virginia’s localities through tourism. More than 155 partners will participate in this cross-state marketing program effort.

“We are thrilled to be supporting U.S. Travel’s Project: Time Off with our brand new Crush Friday campaign. The Crush Friday initiative is an engaging, creative, and collaborative way for Virginia localities to leverage critical marketing dollars to attract more visitors to the Commonwealth, increasing the economic impact of tourism,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “This program will also help to change the way millennials think about vacation and the importance of time off not only to their quality of life, but quality of work.”

“Giles is the perfect place to take advantage of a Friday off from the workplace. We welcome residents and guests to enjoy the New River Water Trail and all of the activities associated with the water, plus we have the National Forest and hiking, mountain biking, or birding adventures. Taking advantage of the world-class dining and unique lodging properties will make the Crush Friday experience last all weekend, which is also the point. To drive traffic to our tourism assets and businesses. We are excited and honored to be a part of this state-wide initiative,” shares Cora Gnegy, Tourism Marketing Director for Giles County. Giles County Tourism received a $10,000 grant for its Crush Friday project.

American workers left 662 million vacation days on the table last year. Of these workers, the millennial sub-set is the most likely to want to be seen as work martyrs. In an effort to be seen as valuable to the company a work martyr is the most likely to forego taking vacation days. The VTC Crush Friday Program is designed to encourage the millennial work martyr to give vacation a try. VTC and its industry partners aim to change that mindset and show the benefit that even one day of vacation can have. Virginia and Giles offer a call to millennials to take a well-deserved Friday and crush it in Giles.

Tourism is an instant revenue generator for Virginia. In 2016, tourism generated $24 billion in revenue, supported nearly 230,000 jobs and provided $1.7 billion in state and local taxes. Dollars invested in tourism are proven to provide a 7:1 return in tax revenue for Virginia, and the grant awards and matching funds provide a stimulus to localities seeking to increase tourism visitation and revenue.

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Giles County, Virginia is located in Southwest Virginia approximately 40 minutes south of Roanoke and just west of Blacksburg and Virginia Tech. With easy access to the New River, world class dining and lodging properties, and historical attractions for the entire family, Giles offers adventure in Virginia’s Mountain Playground™. Come find your playground at our Visitors Center located at 203 N Main Street, Pearisburg, VA 24134 or find us online at gilescounty.org or by calling 540-921-2079. For interviews or onsite visits, please contact Cora Gnegy, Tourism Marketing Director. We can arrange and assist with any media needs. For more information about planning your visit to Giles County or about activities and events, please visit www.gilescounty.org or contact us at tourism@gilescounty.org.

Virginia’s New River Valley: For those searching for an inspiring place to live and do business, Virginia’s New River Valley provides both an eclectic small town atmosphere and an innovative, collaborative business community with a loyal, highly skilled, and educated workforce. Offering the best of all worlds – magnificent mountains, cutting-edge research, arts, entertainment, and education – it’s A NATURAL FIT.

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.