Roanoke Times: Beliveau Estate to Launch New Brewery

FROM THE ROANOKE TIMES — Beliveau Estate Winery will launch a new brewery next year as the popular New River Valley destination looks to broaden its appeal beyond date nights and wine enthusiasts.

Owner Yvan Beliveau said he’ll start small with enough beer to accommodate guests at the 60-acre farm. He hopes to offer large canned beers — known as crowlers — for customers to take home, but the goal is not to become a major beer distributor.

Instead, the business wants to experiment with small batches to tap into the local beer culture and draw a larger crowd to the estate about 30 minutes from downtown Blacksburg. The winery is known for its events, including a lavender festival and weekly live music.

“We’re a destination place and we’ve got to remember that,” Beliveau said. “Right now we want to satisfy the people who would like to come out here to enjoy the place.”

Read more from Jacob Demmitt at The Roanoke Times.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.